Rhea is a creative marketing strategist with over eight years of experience in brand development, digital campaigns, and strategic communications. As Marketing and Communications Manager at Global Grooves, Rhea brings her passion for the arts, community, and Carnival to connect audiences with the organisation’s mission and vibrant cultural programming.
Rhea’s career is defined by her ability to craft impactful marketing strategies, blending data-driven insights with creative vision. She has led marketing initiatives for high-profile brands, including Manchester’s first five-star hotel, where she developed comprehensive campaigns, managed stakeholder relationships, and established herself as a leader in hospitality marketing. Her portfolio also includes freelance projects and voluntary roles, such as leading communications for the Manchester Caribbean Carnival, contributing to Studio 88’s NextUpMCR showcases, and creating digital content for Sickle Cell Care Manchester.
Her dedication to social change and creative expression is evident in her commitment to projects that unite communities through the arts. Rhea views the arts as a powerful, often underutilised tool for bringing people together and fostering meaningful connections.
Since joining Global Grooves, Rhea has embraced the opportunity to raise the organisation’s profile and inspire wider engagement with its dynamic offerings. Her collaborative approach, strategic mindset, and enthusiasm for Carnival culture make her an invaluable part of the team.
Rhea’s leadership is marked by her ability to build strong relationships, deliver innovative campaigns, and inspire others with her dedication to making the arts accessible and transformative for all.